Strategic Brand Management Building, Measuring, and Managing Brand Equity (Record no. 3745)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00580cam a2200205ua 4500 |
| 001 - CONTROL NUMBER | |
| control field | 3749 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171220n ii |||gr||||Z||||||eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-325-4220-4 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MAIN |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, K. L.., |
| Relator term | Author., |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Parameswaran, A. M., |
| Relator term | Author., |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jacob, I., |
| Relator term | Author., |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Brand Management Building, Measuring, and Managing Brand Equity |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Noida: |
| Name of publisher, distributor, etc. | Dorling Kindersley (India) Pvt. Ltd, |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 586p: |
| Dimensions | 25 cm. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Sibsagar Commerce College Central Library | Sibsagar Commerce College Central Library | 24/02/2020 | KEL | 24300 | 24/02/2020 | 1 | 24/02/2020 | Books | |||||
| Sibsagar Commerce College Central Library | Sibsagar Commerce College Central Library | 24/02/2020 | KEL | 24301 | 24/02/2020 | 2 | 24/02/2020 | Books | |||||
| Sibsagar Commerce College Central Library | Sibsagar Commerce College Central Library | 24/02/2020 | KEL | 24302 | 24/02/2020 | 3 | 24/02/2020 | Books |
