Strategic Brand Management Building, Measuring, and Managing Brand Equity
Keller, K. L.., Parameswaran, A. M., Jacob, I.,
Strategic Brand Management Building, Measuring, and Managing Brand Equity - 4th. - Noida: Dorling Kindersley (India) Pvt. Ltd, 2016. - xvi, 586p: 25 cm.
978-93-325-4220-4
/ KEL
Strategic Brand Management Building, Measuring, and Managing Brand Equity - 4th. - Noida: Dorling Kindersley (India) Pvt. Ltd, 2016. - xvi, 586p: 25 cm.
978-93-325-4220-4
/ KEL