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Strategic Brand Management Building, Measuring, and Managing Brand Equity

Keller, K. L.., Parameswaran, A. M., Jacob, I.,

Strategic Brand Management Building, Measuring, and Managing Brand Equity - 4th. - Noida: Dorling Kindersley (India) Pvt. Ltd, 2016. - xvi, 586p: 25 cm.

ISBN: 978-93-325-4220-4

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