Marketing management : (Record no. 11949)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00570nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211127b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8120308778 |
| 040 ## - CATALOGING SOURCE | |
| Original Cataloguing agency | Sibsagar Commerce College Central Library |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Book Number | KOT |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, P. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management : |
| Sub Title | analysis, planning, implementation and control / |
| Statement of responsibility, etc. | by Philip, Kotler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8 th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Prentice -Hall Of India, |
| Date of publication, distribution, etc. | 1994 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 801 p.; |
| Dimensions | 30 cm |
| 650 ## - Subject | |
| Subject | Marketing Management |
| 650 ## - Subject | |
| Subject | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Management | Sibsagar Commerce College Central Library | Sibsagar Commerce College Central Library | General Stacks | 24/02/2020 | Management Shelf- 4 | 658.8 KOT | 16214 | 24/02/2020 | 1 | 24/02/2020 | Books |
