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Marketing management : analysis, planning, implementation and control /

Kotler, P.

Marketing management : analysis, planning, implementation and control / by Philip, Kotler - 8 th ed. - New Delhi : Prentice -Hall Of India, 1994 - 801 p.; 30 cm

ISBN: 8120308778

Subjects--Topical Terms:
Marketing Management
Marketing

Dewey Class. No.: 658.8 / KOT

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