Belch,George E. <br/><br/>
Advertising and Promotion 

 - 9th. 
 - New Delhi:  Mc Graw Hill Education Pvt Ltd. 
 - 1016. 
<br/><br/><label>ISBN: </label>978-1-25-902685-0 
<br/><br/><label>Dewey Class. No.: </label> / BEL