TY  - BOOK
AU  - Keller, K. L..,
AU  - Parameswaran, A. M.,
AU  - Jacob, I.,
TI  - Strategic Brand Management  Building, Measuring, and Managing Brand Equity
SN  - 978-93-325-4220-4
PY  - 2016///
CY  - Noida
PB  - Dorling Kindersley (India) Pvt. Ltd
ER  -