Keller, K. L.., Parameswaran, A. M., Jacob, I., <br/><br/>
Strategic Brand Management  Building, Measuring, and Managing Brand Equity 

 - 4th. 
 - Noida:  Dorling Kindersley (India) Pvt. Ltd,  2016. 
 - xvi, 586p:  25 cm. 
<br/><br/><label>ISBN: </label>978-93-325-4220-4 
<br/><br/><label>Dewey Class. No.: </label> / KEL