Czinkota, Michael R.  Ronkainen, Iikka A. <br/><br/>
International Marketing 
By  Michael R. Czinkota 
 - 10th ed. 
 - New Delhi:  Cengage Learning India Pvt Ltd;  2013. 
 - 677p. 
<br/><br/><label>ISBN: </label>978-81-315-2072-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management 
<br/><br/><label>Dewey Class. No.: </label>658.84  / CZI