Lovelock,Christopher  Wirtz, Jochen <br/><br/>
Services Marketing People,Technology,Strategy 
By  Christopher Lovelock 
 - 7th ed. 
 - Delhi:  Pearson;  2012. 
 - 683p. 
<br/><br/><label>ISBN: </label>978-81-317-5939-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / LOV