Dutta,P <br/><br/>
The Marketing Whitebook 2012-2013 
By Prosanjit Datta 
 - 8th ed. 
 - New Delhi:  Express Building, Bahadur Shah Zafar Marg;  2012. 
 - 452p. 
<br/><br/><label>ISBN: </label>978-93-81425-01-5  599. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / DUT