Ramaswamy,V S  Namakumari, S <br/><br/>
Marketing Management  
By  Ramaswamy, V S  
 - 4 th ed. 
 - Delhi:  Macmillan Publishers India Ltd  2010. 
 - 872p. 
<br/><br/><label>ISBN: </label>978-0230-63729-0  585 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM