Belch,George E  Belch,Michael A <br/><br/>
Advertising and Promotion  
By George E. Belch 
 - 9th ed. 
 - New Delhi:  McGraw Hill Education Private Limited;  2013. 
 - 1016p. 
<br/><br/><label>ISBN: </label>978-1-25-902685-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL