Kumar, Ramesh S., <br/><br/>
Case Studies in Consumer Behaviour 

 - 1st. 
 - Chennai:  Pearson,  2013. 
 - ix, 270p.:  24 cm. 
<br/><br/><label>ISBN: </label>9788131774489 
<br/><br/><label>Dewey Class. No.: </label> / KUM