Kotler, P. <br/><br/>
Marketing Management / 
by Philip Kotler. 
 - 15th. ed. 
 - Noida :  Pearson India Education Service Pvt. Ltd.,  2017. 
 - 756 p. ;  35 cm. 
<br/><br/><label>ISBN: </label>9789332557185  INR 959.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT