TY  - BOOK
AU  - Pillai, R. S. N.
ED  - Bagavathi
TI  - Modern marketing: principles and practices 
SN  - 8121916976
U1  - 658.8 
PY  - 2012///
CY  - New Delhi
PB  - S. Chand
KW  - Marketing Mangaement
KW  - Marketing
ER  -