TY  - BOOK
AU  - Kotler, P.
TI  - Marketing management: analysis, planning, implementation and control 
SN  - 8120308778
U1  - 658.8 
PY  - 1994///
CY  - New Delhi
PB  - Prentice -Hall Of India
KW  - Marketing Management
KW  - Marketing
ER  -