Kotler, P. <br/><br/>
Marketing management :  analysis, planning, implementation and control / 
by Philip, Kotler 
 - 8 th ed. 
 - New Delhi :  Prentice -Hall Of India,  1994 
 - 801 p.;  30 cm 
<br/><br/><label>ISBN: </label>8120308778 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT