Pillai, R. S. N. <br/><br/>
Modern marketing :  principles and practices / 
by R. S. N. Pillai 
 - 4 th ed. 
 - New Delhi :  S. Chand,  2009 
 - 592 p.;  30 cm 
<br/><br/><label>ISBN: </label>8121916976  INR 275.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / PIL