Wong, Kenneth. B. <br/><br/>
Basic marketing :  a global management approach / 
by Kenneth, B. Wong 
 - 11 th ed. 
 - New York :  Mc Graw- Hill,  2005 
 - 695 p.;  35 cm. 
<br/><br/><label>ISBN: </label>0070916667  INR 600.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / WON