TY  - BOOK
AU  - Pillai, R. S. N.
AU  - 
TI  - Modern Marketing: principles and practices 
SN  - 8121916976
U1  - 658.8 
PY  - 2005///
CY  - New Delhi
PB  - S. Chand
KW  - Marketing management
KW  - management
ER  -