Pillai, R. S. N. Modern Marketing : principles and practices / by R. S. N. Pillai - 1st. ed. - New Delhi : S. Chand, 2005. - 401 p. ; 28 cm ISBN: 8121916976 INR 150.00 Subjects--Topical Terms: Marketing managementmanagement Dewey Class. No.: 658.8 / PIL