Saxena, R. <br/><br/>
Marketing  management / 
by Rajan, Saxena 
 - 4 th ed. 
 - New Delhi :  TATA Mc Graw -Hill,  2003 
 - 883 p.;  30 cm. 
<br/><br/><label>ISBN: </label>9780070144910 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / SAX