Pillai, R. S. N. <br/><br/>
Modern Marketing :  principles and practices / 
by R. S. N. Pillai 
 - 2nd. ed. 
 - New Delhi :  S,Chand,  1998. 
 - 390 p. ;  25 cm 
<br/><br/><label>ISBN: </label>8121916976  INR 110.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / PIL