Principles of Marketing (Record no. 15060)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00514nam a22002177a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230721b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-528-6561-1 |
| 040 ## - CATALOGING SOURCE | |
| Original Cataloguing agency | Sibsagar Commerce College Central Library |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Book Number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 17th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | U.S |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 701p. ; |
| Dimensions | 21cm |
| 650 ## - Subject | |
| Subject | Marketing |
| 700 ## - Added Entry Personal Name | |
| Personal Name | Armstrong, Gary |
| 700 ## - Added Entry Personal Name | |
| Personal Name | Agnihotri, Prafulla |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | Sibsagar Commerce College Central Library | Sibsagar Commerce College Central Library | 01/07/2019 | Supriya Books | 899.00 | 658.8 KOT | 26037 | 21/07/2023 | 1 | 21/07/2023 | Books | RUSA GRANT | |||||
| Dewey Decimal Classification | Marketing | Sibsagar Commerce College Central Library | Sibsagar Commerce College Central Library | 01/07/2019 | Supriya Books | 899.00 | 658.8 KOT | 26038 | 21/07/2023 | 2 | 21/07/2023 | Books | RUSA GRANT | |||||
| Dewey Decimal Classification | Marketing | Sibsagar Commerce College Central Library | Sibsagar Commerce College Central Library | 01/07/2019 | Supriya Books | 899.00 | 658.8 KOT | 26039 | 21/07/2023 | 3 | 21/07/2023 | Books | RUSA GRANT | |||||
| Dewey Decimal Classification | Marketing | Sibsagar Commerce College Central Library | Sibsagar Commerce College Central Library | 01/07/2019 | Supriya Books | 899.00 | 658.8 KOT | 26040 | 21/07/2023 | 4 | 21/07/2023 | Books | RUSA GRANT | |||||
| Dewey Decimal Classification | Marketing | Sibsagar Commerce College Central Library | Sibsagar Commerce College Central Library | 01/07/2019 | Supriya Books | 899.00 | 658.8 KOT | 26041 | 21/07/2023 | 5 | 21/07/2023 | Books | RUSA GRANT |
