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International Marketing

Czinkota, Michael R. Ronkainen, Iikka A.

International Marketing By Michael R. Czinkota - 10th ed. - New Delhi: Cengage Learning India Pvt Ltd; 2013. - 677p.

ISBN: 978-81-315-2072-7

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.84 / CZI

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