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Services Marketing People,Technology,Strategy

Lovelock,Christopher Wirtz, Jochen

Services Marketing People,Technology,Strategy By Christopher Lovelock - 7th ed. - Delhi: Pearson; 2012. - 683p.

ISBN: 978-81-317-5939-4

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.8 / LOV

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