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Advertising and Promotion

Belch,George E Belch,Michael A

Advertising and Promotion By George E. Belch - 9th ed. - New Delhi: McGraw Hill Education Private Limited; 2013. - 1016p.

ISBN: 978-1-25-902685-0

Subjects--Topical Terms:
Management

Dewey Class. No.: 659.1 / BEL

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